• man in blue top giving box to man in gray top

    How to sell

    “These are the strategies to get more sales,” says one online guru while promoting his wifi business. “Five easy things to increase traffic to your site,” says another. There are all kinds of flavors of the same thing. It boils down to “I will teach you how to sell.” Or “Learn how to make money.” It’s hard to look away and not click on titles such as these, if you are lucky enough to find them in front of a paywall, instead of behind it. One thing’s for sure, there is a paywall somewhere. And sometimes the billboard type titles are so enticing that even the paywall does not dare…